andrea waldvogel

Creative Team - ACD Carmen DeHague Sr AD Houawah Xiong Sr Designer Sarah Kocian Designer Andrea Waldvogel Copywriter Melissa Loth Lead XD Laura Rades PM Kristin Tangen

The goal of this project was to revamp digital landing experience + Gift Lists to provide additional storytelling. The creation of the Kitchen and Dining experience will be applied to other relevant categories in the future. The timing of this project was purposed to capitalize on the 2022 wedding boom.

Creative Team - CD Crystal Jensen Stylist Ash Linsmeier Photographer Erin Smith HMU Ingrid Kent

Creative Team - CD Tara Ziegler Stylist Courtney Johnson Photographer Bill Tyler HMU Ingrid Kent

CD Crystal Jensen CW Kendall Pramann

I was excited to be apart of EVEREVE’s first catalog launch. I loved playing with layouts and defining the paragraph styles. In addition to the production design, I art directed the images on the Trendsend and CEO spreads.

Creative Team: Kendall Pramann, Abby Simmons, Katie Turcotte, Madi Henderson

The Nashville City Guide was a part of an Evereve blog and IG takeover series that featured social media influencers from different cities. I managed pre-production, scouted locations and traveled to Nashville to art direct the shoots.

The following was taken from the Evereve With Heart Blog.

For the last stop on our fall adventure city guide series, we thought we’d do something a little different. Nashville is known for its murals, so we structured our sightseeing around some of the most Instagrammable spots in the city. We met up with our friends Jasmine, Brooke and Natasha who happily played tour guide and showed us that there’s more to Music City than country bars on Broadway (though those are good, too). 🎸 Scroll for fun neighborhoods to explore outside of downtown—and perfect spots to get the ‘gram 📸📸—straight from some super-stylish locals!

CD Tara Ziegler CW Mollie Anderson

@evereveofficial with brand partners are going Live for a conversation and try on of items they’re loving and gifting this season. It’s EVEREVE's digital form of styling in the dressing room.

I branded this social series with a logo in hopes to grab the attention of the viewer to tune in for a fun holiday virtual party.

Creative Team - Tara Ziegler, Lindsey Reichel, Amy Demas, Kendall Pramann

This folded newsprint takeaway was included in the packaging of in-store and online purchases. It highlighted what customers would see in the EVEREVE summer catalog.